The Yes on Proposition 37 Campaign launched a $150,000 media blitz today directly challenging pesticide and processed food corporations that are now working to deny Californians the right to know what’s in their food.
Proposition 37, which will be on the California ballot in November, would be the first law in the U.S. requiring labeling of genetically engineered foods.
The 30-second ad – which will run in select online news venues and on broadcast and cable television stations in major California media markets for 10 days – presents the history of notoriously inaccurate corporate health claims, including falsehoods from some of the very same corporations now funding the No on 37 campaign.
“The same corporations that brought us DDT and Agent Orange are now bringing us the No on 37 campaign,” said California Right to Know Media Director Stacy Malkan.
“In addition to their history of false health claims about DDT, Agent Orange and tobacco, the same corporations and political operatives are making false claims about the safety of genetically engineered food — even though numerous studies link these foods to allergies and other health risks, as well as to significant environmental problems,” Malkan said.
“Californians have a right to know whether or not their baby formula, corn chips or soy milk contains genetically engineered ingredients that have not been proven safe,” Malkan said.
See the ad by clicking here.
For more information about the California Right to Know campaign, see: www.carighttoknow.org.